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Introducing

MEASURE CONSUMERS' MOBILE LIVES

LifeMetrix gives you unprecedented vision into consumers’ daily lives by collecting moment-to-moment data from their mobile devices. Consumers have a difficult time self-reporting behavior. LifeMetrix is an opt-in solution to collect ongoing mobile data that helps you make business decisions.

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THE AVAILABLE VARIABLES

USE CASES

Client Industry: Pharmaceutical

LifeMetrix Variable(s): Accelerometer

Use Case: A sleep aid pharmaceutical brand asks panelists to sleep with their mobile devices. They analyze accelerometer data over the course of an evening to measure periods of restlessness

Client Industry: Retail

LifeMetrix Variable(s): App Census, App Usage

Use Case: A retailer measures the installation and usage of competitive shopping applications

Client Industry: Gaming

LifeMetrix Variable(s): Battery, Memory, 3G, Wifi

Use Case: A company producing mobile games collects data about consumers' usage of battery, memory, 3G and Wifi

Client Industry: Travel & Tourism

LifeMetrix Variable(s): GPS

Use Case: A tourism board measures the travel patterns of consumers while they are vacationing

HOW LIFEMETRIX WORKS

Click the LifeMetrix checkbox in Survey Analytics mobile survey settings

Mobile panelists receive a message allowing them to opt in

View the LifeMetrix data in Survey Analytics

Export LifeMetrix data to Excel with one click

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